BEDGEAR®, Ashley HomeStore and Dallas Mavericks Donate Breathable Bedding

BEDGEAR also will provide M1X plush mattresses, which take comfort and responsiveness to a whole new level. The plush design cradles every curve while maintaining resilient stability for superior, lasting comfort. The mattress cover includes BEDGEAR’s patented Dri-Tec® cover that wicks away moisture to keep the first responders dry. The Air-X® breathable mesh sides keep air flowing around the body.

Also being donated is BEDGEAR’s Basic Sheets. Besides being exceptionally soft as well as wrinkle and stain resistant, they are hypoallergenic and ideal for all seasons. They include an enhanced elastic on the fitted sheet to ensure a secure grip.

This donation and renovation of Fire Station 8 in Dallas is in honor of International Firefighters’ Day on May 4. In addition to the makeover of the firefighters’ living and sleep quarters, Mavs’ team member Josh Richardson will participate in a virtual meet-and-greet to thank them for their service. Richardson has a personal connection to this project as his father, Michael, is a retired firefighter.

“The overall health of these courageous men and women is a top priority for BEDGEAR, and we are dedicated to giving them the bedding essentials they need to make the most of their recovery time,” said BEDGEAR founder and CEO Eugene Alletto. “One of BEDGEAR’s mottos is to ‘wake ready’ and these firefighters genuinely need to.”

“The firefighters of the Dallas Fire Department 8 are working even more extensive hours, not just because of the COVID-19 pandemic but also following the devastating winter storm that shook the area earlier this year,” said Dallas Mavericks SVP of External Affairs Katie Edwards. “We hope this donation provides some relief to our local heroes who are spending time away from their families and friends. The Mavs want them to know they are loved.”

BEDGEAR founder and CEO Eugene Alletto is available for phone and FaceTime interviews surrounding this donation.


Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®! Learn more at

ABOUT MAVS CARE: The Dallas Mavericks strive to be champions on the court and in the community. We are dedicated to building a stronger community through educational programs, health and wellness initiatives, environmental efforts, support for military veterans, and grants to nonprofit organizations. Through our community programs and the Mavs Foundation, we are changing lives in North Texas and have impacted thousands of children, families and communities. Learn more at @MavsCare   

Media Contact:
Jamie Shrewsbury
[email protected]


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